To reflect the unique characteristics of each area, there are five thematic walking tours focused on Heritage & Craftmanship, Cultural Arts and Culinary Arts.
Starting from the beautiful shoreline at the West Kowloon Cultural District, the "West Kowloon" neighborhood program extends to Yau Ma Tei and Pitt Street, and spans along Nathan Road to reach streets and paths around Austin Road, Jordan. The HKTB believes the West Kowloon neighborhood program will not only drive domestic tourism and stimulate consumption, but also spread a positive message and showcase Hong Kong’s new art and cultural travel opportunities to the world and fire up interest in the district among visitors, who are keen to return as soon as borders reopen."įive walking routes to uncover a rich heritage We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors. Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalize on the opportunities if we are well prepared in advance. We hope Hong Kong people will then share their experiences with friends and relatives outside of Hong Kong. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighborhood. Dane Cheng said, "Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life.
The campaign will draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighborhood while international borders are not fully opened. Throughout the continuous evolution and revitalization, the neighborhood has numerous astonishing experiences for the public and visitors to uncover.
(Photo: Business Wire)Īs art is inseparable from life, the West Kowloon neighborhood program builds a bridge between the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historical architecture sites, time-tested stores and traditional craftsmanship, and the artistic lure of the WKCD. The Hong Kong Tourism Board has teamed up with "FriendsWithYou," a pop-art duo of Samuel Borkson and Arturo Sandoval III, to bring their gigantic art installation and signature pop-art characters to the Art Park in the West Kowloon Cultural District beginning September 23. The "West Kowloon" neighborhood program highlights the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan, along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the end of the year and next year, respectively, and become landmarks in art and cultural tourism. HONG KONG & LOS ANGELES, September 09, 2021-( BUSINESS WIRE)-The Hong Kong Tourism Board (HKTB) today officially launched a West Kowloon neighborhood program, following very successful programs featuring the Old Town Central and Sham Shui Po neighborhoods, as part of its ongoing "Hong Kong Neighborhoods" campaign.